Keep drinks and snacks cool
Together with the insulation packaging company Hovac, we got to design a container for food that keeps the contents at the right temperature. I chose athletes as the target group. They often have to travel and train to prepare for tournaments abroad and the right fluids and nutrition are a critical part of their preparations.
The backpack has a central tubular compartment for bottles with an opening for fast access. On the bottom and sides there are pockets for various snacks. The inside is made from neoprene, a flexible material with excellent insulating properties. A hard plastic shell on the outside is connected to the inside with velcro. The back is padded with cushions that provide channels for ventilation.